Amazon Prime Day last-minute deals: grab these before they're gone

12 July, 2017, 06:05 | Author: Becky Perry
  • Retail shopping

The first Prime Day, which took place in 2015, took place 10 years after Amazon first rolled out Prime. It also highlights the winning formula of Amazon's shopping club Prime, the cornerstone of its business.

As for how many people have actually bought an Amazon Prime membership, the company has yet to issue an official number. (We don't consider a 20% discount on a tissue box cover any kind of a deal). Were you busy all day doing something other than following all of our fantastic Prime Day coverage, like working?

Consumer buzz and heavier discounts likely increased orders for the Echo, Echo Dot and Amazon Tap speakers. Meanwhile, the classic Amazon Echo smart speaker is half off at $90.

"This is a good opportunity to get into that space with something that's been in market for long enough to have proven itself", Witcher said.

Amazon is expected to pull in $1 billion, according to JPMorgan. As of 4 am Tuesday in New York, Amazon said "millions" of Prime members had already shopped on the website. (It has mixed reviews anyway). Pacific time. Just a few hours into the sale, Amazon was claiming that "millions" of shoppers were purchasing at "record levels". The line doesn't compare to the performance of an iPad but if you're looking for a cheap tablet - perhaps to entertain a child - this is an low-cost option. That's up from 41 percent in the same quarter previous year.

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Brent Shelton of the deal site says his team expects especially good discounts on "health and beauty items (especially supplements, vitamins, lotions, natural products), household items (bulk toilet paper, garbage bags, food storage), media (books, movies, music especially via Prime subscriptions and services), collectibles (toys and sports) and most Amazon products like the Fire HD tablets, Fire TV stick, Amazon Echo as well as Amazon Basics products like batteries and electronics cable accessories".

Amazon also paid $50 million to edge out Twitter for the rights to stream the NFL's ten Thursday Night Football games in 2017, further underscoring its TV ambitions.

"There's an terrible lot of choices among screen size and brands", Baker said. Says Woroch, "Some retailers will even price-match if you want to buy it in a store near you".

The company often runs two different types of deals.

Inc. used steep discounts to turn its Echo speaker into a best seller on the company's annual Prime Day, making good on a bet to use the marketing event to push its voice-activated digital assistant into more homes.


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