Volvo Trucks Just Broke The Record For The World's Largest Unboxing

12 July, 2017, 16:49 | Author: Becky Perry
  • Volvo Trucks Just Broke The Record For The World's Largest Unboxing

Much of it is now staged to showcase features of the new VNL and VNR trucks, complete with cutaways of cabs, and kiosks to demonstrate smart steering wheel controls and a new display that has been added to the gauge cluster.

Volvo Trucks is building quite a reputation for its innovative ways to market trucks - mixing cute, cool and internet culture.

Guinness determines the unboxing World Record according to the size of the object being unboxed (the truck measures 72 feet in length).

Of course, everyone knows about Jean-Claude van Damme's epic split on two Volvo trucks done in motion - but oh there's so much more - one of our personal favorites is that one time when a lab rat was trained to operate a lorry truck inside the stone quarry.

Officials broke ground on the new facility in September 2015.

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An observation area allows customers to view the trucks traveling around the 1.1-mile Customer Experience Track, where banked corners enable highway speeds and numerous surfaces and grades permit drivers to experience hard road conditions in a designated off-highway area.

"Setting a record was truly remarkable", said Magnus Koeck, VP of marketing and brand management for Volvo Trucks North America.

Look at it from above, and the structure even takes the shape of a Volvo logo, officially known as the iron mark.

"This new facility recognizes the tremendous contribution that NRV employees deliver to the trucking industry and our customers", said Franky Marchand, vice president and general manager at the plant.

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