Airtel Phone Launching This Diwali! Challenging The Jio Phone At Rs 2500!

22 August, 2017, 20:32 | Author: Becky Perry
  • Mobile tariffs to further go down in coming months

According to an ET report, Bharti Airtel is in talks with handset makers to manufacture a smartphone that would cost Rs 2500 and launched by Diwali.

At the same time, retaining quality expectations in a 4G smartphone priced at Rs 2,500 will be a challenge. This would mean the smartphone from Airtel will be open to the Google Play store and users will be able to access all apps that are available on the platform.

Airtel - the second telecom operator to retaliate to Jio's move - is, however, planning to approach the problem at hand differently, and is expected to help bring to the market an affordable 4G smartphone bundled with great data offers and tariffs to take on the Jio feature phone. Airtel believes that mobile users in India have already experienced and visualised the true potential of the fast mobile internet, therefore need a price effective 4G device that could offer much more than a smart 4G feature phone Reliance Jio has promised. All the people are waiting for the Reliance Jio phone because of its advanced features.

Sources at handset makers Lava and Karbonn confirmed that they are in separate talks with the telecom market leader for a mass-market 4G smartphone. Jio has added over a hundred million subscribers in the last couple of months since its operation, and with the JioPhone, the company is looking to add a hundred more very soon.

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Airtel aims to offer the best mobile data packages along with the budget 4G smartphone that will have bigger screen as well for better viewing of video and images. The Airtel phone could be launched by September-end or during the early October.

The 4G gadget, which will be co-advanced by India's best telco and the handset creator however not subsidered via Airtel will be founded on the famous Android working framework. Google declined to comment for this report. RIL and Reliance Jio didn't respond to emailed queries.

Airtel, along with other telcos in India, which seems to be losing grounds to Reliance Jio too fast is embracing unconventional methodologies of marketing now.

"Any high-speed data network that smaller telecoms have is largely based on 3G technology, and with this accelerated shift towards 4G, market share for smaller telecoms is likely to come under even more pressure", said Goldman Sachs.

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