Sky VIP Gold is offered to customers of between three and eight years, and bags customers free Sky Go Extra and access to a Sky Atlantic VIP channel that broadcasts select shows 24 hours before they're aired on Sky Atlantic.
Sky has announced a new rewards program called Sky VIP, which gives you extra rewards based on the amount of time you've been a Sky subscriber.
If you're an existing Sky customer then this is great news, because you're effectively getting a major boost to your offering, without having to pay more.
The longer you've been with Sky, the better the deals.
And it's good news for those who hate waiting in virtual queues when they phone for set-up or technical assistance as priority customers will be given a separate phone number giving them nearly instant access to a Sky VIP advisor.
New customers are instantly joined up to the Sky VIP Silver band.
Even the most basic Silver rewards are still pretty special - new and recent Sky viewers will be offered "money can't buy experiences" including the chance to visit Game of Thrones filming locations, VIP tickets to sporting events such as Premier League matches and early cinema screenings.
Customers who have been with Sky - uninterrupted - for three-years are eligible to become VIP Gold.
'This isn't about tactical deals or collecting points - it's about offering genuine experiences and benefits we know our customers value and which only Sky can offer. "Hundreds of thousands of free tickets to all customers", for a start.
Sky has encouraged users to download the My Sky app which details which rewards are available.
Customers who've been with Sky the longest will be able to access all of the exclusive rewards and benefits on offer.
"And for our most loyal customers, who we know want the latest kit and best possible service, we'll be offering access to our best technology as well as priority customer service".
Sky VIP has been developed following extensive customer research and feedback, which revealed customers are looking for a variety of rewards.
The access will not apply to dramas such as Game of Thrones that are simulcast on Sky with their transmission in the U.S. or ones already made available to viewers within 24 hours of their USA broadcast.
Sky users are being urged to join Sky VIP by downloading the My Sky app to discover rewards available to them. It follows the successful launch of Sky Italia's loyalty programme and last year's Christmas gift to United Kingdom customers, which gave Sky TV customers Sky Box Sets for three months or a Sky Store Buy & Keep voucher.
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