Google Chrome To Block Autoplay Videos With Sound Beginning In January

16 September, 2017, 01:02 | Author: Terri Saunders
  • Google Chrome To Block Autoplay Videos With Sound Beginning In January

"However, one of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing To address this, Chrome will be making autoplay more consistent with user expectations and will give users more control over audio". In the up and coming form of the Google Chrome web browser(Chrome 64), Google will restrain the capacity to autoplay videos.

"These changes will also unify desktop and mobile web behaviour, making Web media development more predictable across platforms and browsers", the company said in a blog post.

But the change for users and especially, for the sites and the advertisers, will actually take place in October 2017: the function "mute " will be integrated in the stable version of Chrome 63 expected just for this date and will therefore be deployed to all users of Google Chrome. There are few things in life more annoying than a video you never wanted to watch blaring audio out of your speakers when you least expect it.

The war of the browsers against the advertising has really begun: Apple is going to make obsolete a portion of the cookies as soon as September 2017, while Google, which develops the Chrome, has several new items in its drawers.

The most popular web browser in the world, Google Chrome is used by Billions of users every day.

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"This site muting option will persist between browsing sessions, allowing users to customize when and where audio will play", Google said.

The video is muted or does not have any sound.

The irony is that these "protections" might, depending on how you have your browser configured, mean you see more autoplaying ads.

The group that decides this is known as the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post.

Google engineers have announced changes in the way Chrome will handle websites with auto-playing audio. Google's autoplay blocking features will start showing up in the beta, canary, and dev builds this month.

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