Nike Unveils NBA Alternate 'Statement' Uniforms

17 September, 2017, 00:41 | Author: Terri Saunders
  • Mark Halmas  Icon Sportswire

As part of Nike's unveiling of its new alternate jerseys for all 30 National Basketball Association franchises, Nike also announced the details of a new program that involves the authentic and Swingman jerseys that it will beginning selling to the public later this month.

The new uniforms will be worn for the first time on November 24, when the team takes on the Charlotte Hornets in Cleveland.

As many would have expected, the Lakers jersey did not see much of a change. Then, in one big reveal they all unveiled the NBA's newest alternates. However, one of the more interesting announcement was Nike's new NBA Connected Jersey, which fans can buy.

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The NBA Connected Jersey has an embedded near-field communication chip, which allows for "real-time team and player content such as pregame arrival footage, highlight packages and top players' favorite music playlists all on the jersey owner's mobile device".

The new system, called NikeConnect, is part of both the Swingman jersey and the authentic jerseys that will be available for fans to purchase for $110 and $200, respectively, on September 29. Additionally, other exclusive offers and experiences will be unveiled throughout the season.

These black jerseys will be available for $110 as a replica Swingman jersey or $200 as an Authentic jersey.

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