After riot-inducing Szechuan sauce fiasco, McDonald's promises to get it right

10 October, 2017, 00:26 | Author: Laverne Higgins
  • Credit McDonald's Tampa Bay

According to the Washington Post, McDonald's may have used the Szechaun Sauce stunt to help promote its new chicken fingers, dubbed Buttermilk Crispy Tenders.

Caving to a running gag on the popular TV show, McDonald's offered to hand out a limited edition of a defunct Szechuan dipping sauce at its shops on Saturday. And on Monday, they realized they needed to do more: The brand has promised to bring back Szechuan Sauce in greater quantities, and to more locations, later this winter. Dan Harmon told Polygon "he had no idea McDonald's was going to bring the sauce back and assumed Adult Swim didn't, either".

If you're not among the few who scored some of McDonald's rare Szechuan sauce, you may be in luck.

While the "Rick and Morty"-obsessed maintain this whole thing has been a PR disaster for McDonald's, I'd wager that by the time December rolls around, all these dinguses will be lined up again waiting to throw their money at the cashiers". No matter how mad you are that you've driven around four McDonald's restaurants looking for Szechuan sauce, by the time you give up on your search, you're likely to forgive the restaurant's stock levels and just order a Big Mac anyway.

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In a 5 October 2017 press release McDonald's announced that the extremely-limited Szechuan Sauce release would occur on 7 October 2017: "Guys, we did it". So McDonald's made a decision to bring it back for one day only, on Saturday, October 7, as part of their launch of the Buttermilk Crispy Tenders. One restaurant tried to pawn off Sriracha sauce. Between the costumes, the memes and the cross-state travel, you, the fans, showed us what you got.

"Our super-limited batch, though well-intentioned, clearly wasn't near enough to meet that demand", said McDonald's in a statement. "We're gonna make this right", the message said.

In several locations, police were called in to disperse crowds.

In the April Fool's Day premiere episode of season three, a look inside the dimension-hopping Morty's mind shows he is motivated by memories of this 1998 dipping sauce. Rick is a scientist who takes his grandson, Morty on inter-dimensional adventures.

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