Apple expanding original content offerings with Steven Spielberg's 'Amazing Stories' reboot

11 October, 2017, 00:27 | Author: Pamela Mathis
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"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise", Jennifer Salke, president of NBC Entertainment, said in a statement.

The tech giant struck a 10-episode deal to revive Spielberg's NBC anthology series, "Amazing Stories", NBCUniversal confirmed on Tuesday. It was not clear if Mr. Spielberg will be actively involved in the series.

After putting a toe in the water of the internet television business with a couple of reality TV shows, Apple ( AAPL ) is set to dive into the market with an original content deal with iconic director and producer Steven Spielberg, according to a news report.

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The original "Amazing Stories" aired in 1985, but it was a ratings dud and was canceled two years later.

The deal comes less than 24 hours after Deadline reported Apple is nixing a planned series about Elvis Presley developed by The Weinstein Company in the wake of the sexual harassment accusations facing that company's recently fired co-founder, Harvey Weinstein. That sort of Hollywood firepower won't come cheap - the show will reportedly cost around $5 million per episode to produce - though that's roughly in line with what Netflix is budgeting for many of its own programs. A big part of that increase is expected to be driven by a Netflix-style subscription service that offers original, exclusive content. But having a Spielberg-associated project with respected industry pros like Bryan Fuller (Hannibal, American Gods) attached represents a different level of ambition.

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