Facebook Inc (FB) To Hire 1000 More Ad Reviewers To Address Crisis

04 October, 2017, 00:20 | Author: Pamela Mathis
  • A Black Woman Firing a Rifle Was Featured in a Russian-Bought Facebook Ad Meant to Create Further Racial Divide: Report

Facebook is also working with Congressional investigators and special counsel Robert Mueller, as part of their probes of Russia's interference in the 2016 USA presidential election. According to Schrage, the company is still looking for "abuse and bad actors" on its platform.

Facebook said in a separate statement that it planned to hire 1,000 more people to review ads and ensure they meet its terms, as part of an effort to deter Russian Federation and other countries from using the platform to interfere in elections. Facebook has been asked to present its case to three different committees, explaining the Russian ad campaigns and underlining trigger points such as race to influence the voters.

The move comes almost one month after Facebook representatives informed lawmakers about the ads, and a week-and-a-half after CEO Mark Zuckerberg pledged to hand over them over amid mounting pressure from Democratic Senators.

Joel Kaplan, the vice president for Facebook's public policy in the USA said, "We're obviously disturbed by this", the Times reported. This is likely because its auction is designed so that ads only reach people based on relevance, and those ads just didn't make the cut.

On Monday, the company said it was bulking up the staff that review ad spending, although it declined to offer details on the process.

The US intelligence community said Russian Federation interfered in the election and a number of congressional panels are investigating its involvement and whether members of the Trump campaign participated.

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Facebook handed over to Congress roughly 3,000 ads with links to Russian Federation on Monday. Like many social networks, Twitter's service is global in nature, so any attempt to battle back sources or ideas - even those that frustrate U.S. users and regulators alike - could be seen as censorship here or elsewhere. None of the companies has yet said whether it will accept the invitations. Several lawmakers - including Virginia Sen.

It is unclear whether the ads will eventually be released publicly.

Facebook has admitted it sold $100,000 of political adverts, designed to create divisions, to fake accounts likely operated from Russian Federation.

The social network estimated that 10 million people in the USA saw the ads, some 44 percent of those views happening before the November election and the rest afterward. The company has promised to share its findings with Congressional investigators.

Some of those same suspicious accounts on Facebook, however, also have ties to another 200 accounts on Twitter, a realization it shared with congressional investigators last week.

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