During his keynote speech at Facebook's fourth Oculus Connect virtual reality (VR) developer conference in San Jose, Calif, he paraded a solitary headset which does not require plugging in a smartphone or a cord tethering it to a personal computer like the Oculus Rift headset. And the answer is Oculus Go.
The Oculus Rift was priced at $599, with controllers adding another $200 to the mix.
Zuckerburg did confirm a $199 USA price tag however, leading us to believe that the standalone VR headset will cost £199 in the UK. There's no word yet on an official United Kingdom launch price, but a direct pound to dollar conversion leaves us with a rough £150 asking price. This is one of the biggest way the new product can pull off a lower price. Zuckerberg also said that this new device would come with other apps that the Gear VR had integrated. Although, of course, you'll need a smartphone to use that.
But when will the Oculus Go become available to the masses?
Oculus Go: How much will it cost in the UK?
Besides these, a host of other announcements that the Oculus developers would have interests in, were made.
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So, what's so special about Oculus Go?
While Sony's VR headsets work with PS 4 consoles, competing gear requires computers that can handle the demand of processing rich, immersive graphics in real time. You can also wave goodbye to the annoying cables that anchor down the likes of the Rift, Vive and PlayStation VR as the Oculus Go is completely wireless.
The Oculus Go is billed as simpler than the Rift, which went on sale a year ago, or the Vive system made by HTC Corp.
"The strategy for Facebook is to make the onboarding to VR as easy and affordable as possible", said Gartner analyst Brian Blau.
Oculus allowed a CNBC reporter to test the Santa Cruz headset, which allows the user to physically move around the room, thanks to additional sensors.
Oculus Go: What will it offer?
It's also a worthy competitor to those cheap VR headsets under Microsoft's new "Mixed Reality" umbrella. The best bit: it's only $199 (or £199, we're guessing).
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