Intel joins forces with AMD to battle Nvidia

07 November, 2017, 01:56 | Author: Pamela Mathis
  • AMD shares surge on a report of laptop chip deal with Intel to fight off Nvidia

Intel says this is the first product to take advantage of EMIB.

Intel's new processor design can reduce silicon footprint by more than 50%. Furthermore, it frees up valuable real estate that can be used to improve battery life, create new motherboard layouts, experiment with new cooling solutions and more.

Computer chip makers Intel Corp. and Advanced Micro Devices Inc. have been intense rivals ever since they were each founded in the late 1960s in the earliest days of Silicon Valley, but now the two companies are teaming up to take on a much younger threat: Nvidia Corp. "If successful, Intel participates in the discrete graphics revenue for the first time and AMD gets its Radeon graphics into high-end gaming notebooks". To achieve this departure from Intel's usual integrated graphics fare, or Nvidia discrete GPU chips, they are utilising a new data and power sharing tech that connects multiple dies into the same package. This eliminates height impact, as well as manufacturing and design complexities, making for more powerful, efficient products in small packages.

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"The new product, which will be part of our 8th Gen Intel Core family, brings together our high-performing Intel Core H-series processor, second generation High Bandwidth Memory (HBM2) and a custom-to-Intel third-party discrete graphics chip from AMD's Radeon Technologies Group - all in a single processor package", said Chris Walker, general manager of the mobile client platform at Intel.

The collaboration is being interpreted as a way for Intel and AMD to counteract the increasing success of Nvidia's GPUs. The new 8th-generation Core H series of processors come with discrete-level graphics cards built in, as well as its own RAM.

There have been rumors about something like this for months, but they were either unconfirmed or denied, but now, with actual press releases from both companies, we know AMD and Intel have formed a partnership to combine strengths in the mobile sector. In close collaboration, we designed a new semi-custom graphics chip, which means this is also a great example of how we can compete and work together, ultimately delivering innovation that is good for consumers. Nvidia holds almost 80% of the market for stand-alone graphics chips by revenue, in direct competition with AMD, and competes with Intel on artificial intelligence chips for large corporations, the Wall Street Journal noted. Users can expect to hear more regarding the new processor alongside products powered by it within the first quarter of 2018.

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