New leadership delivered to AmazonFresh, Whole Foods

12 November, 2017, 03:13 | Author: Pamela Mathis
  • Amazon will sell Echo, other electronic devices at Whole Foods stores

With Amazon now the owner of the Whole Foods healthy-eating grocery chain, it should come as no surprise that it'd start putting its products on the shelves next to desiccated fruit and quinoa parcels.

This holiday season, you could step into a Whole Foods for some organic bananas and step out with a couple of Echo speakers instead. Whole Foods announced the Amazon pop-ups would also be launching in stores in Illinois, Michigan, Florida and southern California.

The online retailer has also been expanding its brick-and-mortar presence: It recently opened shops inside some Kohl's department stores and it has opened a dozen brick-and-mortar bookstores. These pop-ups will be available in a limited number of locations, though, and while that might have been Amazon's plan, the company might not be able to open them in all Whole Foods locations anyway.

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She did not disclose a specific date for the rollout but said they would appear before Black Friday - Nov. 24 this year.

The Journal further reported that "analysts, investors and rivals are closely watching Amazon's efforts in rapid-delivery and physical retail, and in particular how it integrates Whole Foods". The discounts vary, and include $30 off the Echo Plus, Kindle Paperwhite, and Fire HD 8 tablet.

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