Deja vu: Facebook might split Instagram messaging into a separate app

08 December, 2017, 01:32 | Author: Becky Perry
  • Kevin Systrom

The new app suggests that Facebook sees more potential in Instagram's messaging features, which began as a bit of an afterthought. Instead, you'll have to DM your friends through Direct. The app consists of just three screens.

However, if Instagram launches Direct globally, of which it as of now has no schedule for doing, the feature could deliver the parent company, Facebook a third famous social media platform in the form of a messaging tool, in comparison to the already available and popular Messenger and WhatsApp.

If Instagram's inbox is still available inside your Instagram app that's because the Direct standalone app launched only in certain markets, including Chile, Israel, Italy, Portugal, Turkey, and Uruguay. If you do want to send photos, though, it's a fun experience - right now, there are four different filters on the test app.

The challenge for Instagram would be to expand Direct at the same time maintaining its simplicity which is the most appealing factor of the app.

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The app is similar to Snapchat and allows users to send photos and messages directly to their friends. Like Snapchat, it opens to the camera, in an effort to get you in the habit of regularly sharing. An even further swipe right pulls up the regular Instagram app, if it's installed.

Direct works how you might expect, in that you can swipe to the right to access your profile (and settings), and then swipe to the left from the camera to open your inbox of messages.

In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the previous year in the U.S., and is planning on rolling out the feature to more countries in 2018. A swipe down in this pane will reveal a text field with a gradient background in case you just wanna type something up for someone. If you anxious this new app would make private messaging complicated, this proves it won't. To recall, Facebook forced users to install Messenger app to chat with friends. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app", an Instagram Program Manager told The Verge.

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