Lamborghini Urus SUV Unveiled

06 December, 2017, 00:48 | Author: Pamela Mathis
  • The 2018 Lamborghini Urus production-spec car features an aggressive front with large air scoops

All that power is sent to the road via an eight-speed automatic and a Torsen four-wheel drive system, which'll help the Urus blast from 0-100km/h in just 3.6 seconds. Ferrari is rumored to be the next luxury carmaker contemplating an SUV model.

For now, only one engine is on offer - a 650hp twin-turbo V8 4.0-lite unit, which allows Lamborghini to claim bragging rights for the Urus as the fastest and most powerful SUV you can buy.

Other features on the new Urus include adaptive air suspension and active roll stabilization, plus carbon ceramic brakes.

Inside, the Urus has a slim dashboard inspired by the no-nonsense, military-style LM002 truck. There is also a high end infotainment system and a Bang & Olfusen sound system.

"It is the first ever Super Sport Utility Vehicle and it delivers an unparalleled experience", Lamborghini Chief Marketing Officer Katia Bassi said. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public.

The Lamborghini Urus is not the first SUV from the Italian Sant'Agata Bolognese auto producer - there was the brutal LM002 as well.

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"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV".

Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation.

No surprise is that the Lamborghini Urus touches the crown of the now most powerful production SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV.

"We are entering new markets that will be very important for the future of our growth". As has always been tradition at the automaker, the name Urus is derived from the world of bulls: Urus, also known as Aurochs, was one of the large, wild ancestors of today's domesticated cattle. Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports vehicle.

Lamborghini expects to begin delivery of the Urus in the spring of 2018.

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