Is Facebook losing its attractive for young users?

15 February, 2018, 06:12 | Author: Becky Perry
  • Facebook Is Losing Friends as Snapchat Lures UK Teens

"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", eMarketer's Debra Aho Williamson said in Monday's report.

An August eMarketer analysis suggested teens and tweens found Snapchat and Instagram more appealing for their visual content, while those still left on Facebook seemed to be less engaged with the platform. In August, the research firm predicted that in 2017 the 12 to 17 age group would decline 3.4%.

Facebook's Instagram should absorb some of these losses - but not all of them. Of the 2 million US users under 25 that eMarketer estimates Facebook will drop this year, it sees Instagram catching only 1.6 million, while Snapchat is likely to scoop up 1.9 million. Around 5.8% of those in the 18-24 age bracket will leave the platform. In 2018, less than half of U.S. teenagers are expected to logon to Facebook once per month. Snapchat also has more users than Instagram in the 12-to-24 age group, according to the eMarketer report. However, not all those people will flock to Instagram, as Facebook hopes. One being that the older people are ones who more likely have been late to join internet social media, but also, the adoption makes its way gradually along the demographics.

Snapchat and Facebook-owned Instagram are expected to add more younger U.S. users, eMarketer said. The social networking giant is losing users to Snapchat faster than it would have liked. This year, Instagram's user base is expected to grow 13.1% from last year's levels to 104.7 million.

That's even better than Snapchat's expected growth - eMarketer believes it will grow its USA audience by 9 percent in 2018. And eMarketer expects Facebook's proportion of social network users in the U.S.to continue to decline through 2021.

Rare Studio Head Talks Sea Of Thieves And Live Services, Microtransactions
In a visit to Rare last week, Daily Star Online had the opportunity to see Rare in action ahead of the launch of the game. "It'll come back.


Last month saw Facebook's USA user numbers drop for the first time in its history, and now it looks like United Kingdom teens will abandon the site in 2018.

Writer and social media addict.

Instagram, which Facebook owns, is still bigger in the US than Snapchat.

Facebook's growing reputation as a platform for older users may be another turn off for younger users. To target young users specifically, Facebook released Messenger Kids in December.

Even now, Facebook continues to add features to its native Stories in a bid to drive usage, but has failed spectacularly. Notably, 2017 was the first time that analysts expected the company to see a drop in usage for any age group.

Recommended:

  • Samsung reportedly nixes in-display fingerprint sensor for Galaxy Note 9

    Samsung reportedly nixes in-display fingerprint sensor for Galaxy Note 9

    Samsung is expected to release the Galaxy S9 and S9 Plus on March 16, with pre-orders expected to kick off two weeks earlier. Elsewhere in this report , ETNews claims that Samsung has done just that, but sadly doesn't go into any specific details.
    Devastating: Arsenal to lose Lacazette for 4-6 weeks

    Devastating: Arsenal to lose Lacazette for 4-6 weeks

    The Gunners are now languishing in sixth position, eight points behind Chelsea in the fourth and final Champions League qualification spot.
    Qualcomm claims world's first 2 Gbps LTE modem

    Qualcomm claims world's first 2 Gbps LTE modem

    Among the final flurry of announcements to come from Qualcomm's big 5G day was, curiously enough, a new 4G modem . Operators will also be able to use their spectrum more efficiently while delivering high speeds to consumers.
  • You can now buy your Valentine a £5000 bouquet of roses

    You can now buy your Valentine a £5000 bouquet of roses

    Despite all of the love, 53 percent of women said they would end their relationship if they didn't get anything on February 14th. More than half of US consumers, or 55%, plan to celebrate Valentine's Day in some way this year.
    Genesis Open: PGA Golf Odds And Predictions

    Genesis Open: PGA Golf Odds And Predictions

    The PGA Tour is heading to Riviera Country Club in Pacific Palisades, California, this week for the 2018 Genesis Open . Though Tiger played his first tour event as a 16-year-old amateur at Riviera, it's a track on which he has never won.
    US Olympic Men's Ice Hockey Preview and Prediction: USA vs. Slovenia

    US Olympic Men's Ice Hockey Preview and Prediction: USA vs. Slovenia

    Since the inaugural Women's World Hockey Championships in 1990 every tournament has been won by either the US or Canada. The three Boston College students on Team USA are Cayla Barnes, Kali Flanagan and Megan Keller - all defensemen.
  • New Engine Trouble for Pratt & Whitney, Airbus

    New Engine Trouble for Pratt & Whitney, Airbus

    The problem involves the knife-edge seal in the high-pressure compressor aft hub and can potentially appear on engines starting with serial number P770450.
    US Woman With Terrible Headaches Wakes Up With British Accent

    US Woman With Terrible Headaches Wakes Up With British Accent

    She's loves spending time with her seven kids, listening to them sing and play instruments. "I try to tell people, I'm still me". Myers also suffers from a condition known as Ehlers-Danlos syndrome, which could be linked with her transient accents.
    New Yorker Gushes Over Portraits of Barack and Michelle Obama

    New Yorker Gushes Over Portraits of Barack and Michelle Obama

    Wiley, who is a Los Angeles native, previously had a series of works featuring hip-hop artists displayed in the National Gallery. Of the scores of paintings the artist has produced, only the two based on the biblical beheading story depict such a scene.
  • Reds fans serenaded on Ryanair flight ahead of Porto game

    Reds fans serenaded on Ryanair flight ahead of Porto game

    They're doing it week in, week out and when one of them is struggling, the other one pops up, or the other two will pop up. What can Porto expect? "All he's done so far has looked good, but it's all been about waiting for the reaction ".
    India wicketkeeper MS Dhoni 46 runs away from ODI history

    India wicketkeeper MS Dhoni 46 runs away from ODI history

    At the other end, South Africa's stand-in skipper Aiden Markram conceded India were superior than the hosts and deserved the win. One can't ignore Hardik Pandya's contribution as his all-round skill sets came into good effect.
    Minnie Driver quits as Oxfam ambassador over charity sex scandal

    Minnie Driver quits as Oxfam ambassador over charity sex scandal

    However, she added that the "abhorrent mistakes of a troubling organization" would not stop her in her charity work. Oxfam told Express.co.uk it expects to see even more reports in the future, before the situation stabilises.


Popular

Google Chrome will automatically kill annoying ads starting tomorrow
On desktop devices, this message will appear in Chrome's address bar; on mobile, it will show up at the bottom of the screen. For desktop users, the notification in Chrome's address bar will look similar to Chrome's existing pop-up blocker.

Salon will use readers' CPUs to mine Monero
Before opting for any such option, it is very important for you as a reader to understand the technicalities of this approval. Monero recently made headlines when Coinhive malware schemes hit thousands of websites, including government addresses.

Tom Daley and husband Dustin Lance Black announce they're having a baby
The Sun reports that the couple, who tied the knot past year , announced the news by posting a baby scan picture on social media. The gold medal victor has been married to American screenwriter, actor, and director Dustin Lance Black , 43, since 2017.

Neymar not unsettled by Real speculation - Marquinhos
He scored nine times in this season's group stage and his next goal will be his 100th in the competition for Real. Real will still believe they can win the tie but their poor form has left them vulnerable and under pressure.

HTC's smartphone president, Chialin Chang, resigns
Some sources revealed that HTC won't be launching its new smartphone at Mobile World Congress in Barcelona this month. A few months ago, Google announced that it would be acquiring a chunk of HTC's smartphone business for $1.1 billion .

Giorgio Chiellini reveals Juventus plan for stopping Tottenham star Harry Kane
The same goes for Juve: "if they get past us, they can triumph in this tournament", Llorente who made 66 appearances for Juventus from 2013 to 2015 added.

Spartanburg bakery bakes King Cakes for Mardi Gras
One of these times is Fat Tuesday morning when you can see the Northside Skull and Bones Gang making their way through the Treme. The holiday is believed to have arrived in the United States when French explorers settled in the South during the 17th century.

James gets support from White in snowboarding scoring saga
He also now holds the US record for the most years between gold medals (12), topping Ted Ligety's previous record of eight. The American will be 35 by the time the next Winter Olympics is held in Beijing in 2022 but his focus is on a closer goal.

This record-breaking photo was taken from 6 billion km away
New Horizons is the probe that flew by Pluto on July 14, 2015, and beamed back those unbelievable pictures. This is a TRANS-Neptunian object from the Kuiper belt makes one revolution around the Sun for 295 years.

US 2018 elections 'under attack' by Russia - US intelligence chief
The American people are smart people. "We face a complex volatile and challenging threat environment", he said. Coats said the White House was receiving all relevant information needed to direct strategy.