Snapchat Redesign Under Criticism Among Users

14 February, 2018, 20:03 | Author: Becky Perry
  • New Snapchat leaves million users fuming

Snapchat has begun sharing a range of insights with creators, in order to give them a better understanding of their audience and open up future monetisation opportunities.

Creators with large audiences on Snapchat - referred to as "Official Story" account holders - now have access to data giving them a deeper understanding of their audience. With this feature, businesses have some assurance that their ads will be paired with "professionally developed shows".

Interest in Facebook is waning among young Americans, eMarketer said in its note on Monday, estimating a 5.8 percent decline this year in Facebook U.S. users aged 18 to 24 years. The separation also makes it easier for users to discover new content creators by showcasing them to a broader audience through the Discover page. It only began verifying some with a special emoji on their name previous year, and there's still no revenue sharing options like creators find on YouTube and Facebook. A spokesperson for the app told the Guardian that Snap is confident people will get used to the changes.

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One user tweeted that he is so mad at the update that he does not even want to use the app until the parent firm fixes it. But that could be expensive, provide incomplete data, or require creators to turn over their login details.

Meanwhile, Instagram's Explore tab just can't compare with Snapchat's Discover tab content.

Numerous introduced "new features" are of no use or kills the actual purposes Snapchat had been used for the past years. [Disclosure: my cousin Darren Lachtman co-founded Niche] Snapchat could similarly get into the sponsorship deal making with big stars, and/or let creators earn a cut of ads that run beside their Stories. In this regard, Snapchat is hoping to attract media outlets and journalists.

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