New Toyota Auris debuts at 2018 Geneva Motor Show

08 March, 2018, 01:16 | Author: Becky Perry
  • Toyota is to stop selling diesel-powered passenger cars in the UK and Europe by the end of the year and focus on petrol-electric hybrid offering such as its popular Prius model

Giving Toyota Ireland's perspective on the announcement, Steve Tormey, CEO of Toyota Ireland, said: "I am proud to be in the driver's seat of a company that is willing to make the hard decision to lead the Irish market out of diesel and help deliver cleaner air quality for our future and that of our children's children".

While the new Supra concept might be Toyota's main headline-grabber, the company also revealed the all-new Auris at the Geneva Motor Show as well. Diesel's fall from grace has pushed manufacturers to turn their attention to producing more in-demand petrol models or make the jump to electric, or at least hybrid, vehicles.

The manufacturer is to boost further sales of petrol-electric hybrid cars which already account for almost half (45 per cent) of sales in the United Kingdom previous year, rising to 48 per cent in January. For several years, hybrid versions dominated. In our latest new model, the Toyota C-HR, HEVs accounted for 78% of sales past year.

In February, Porsche announced that it would axe all diesel engine options from its range of cars with immediate effect, claiming there had been a "cultural shift" among customers.

Toyota said the next generation Toyota Auris, to be built at the firm's Burnaston factory in the United Kingdom as part of a major £240million investment, would not include a diesel option, but would include two electric hybrids.

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Market forces are determining the direction, and Toyota have confirmed they will phase out the production of diesel engines for passenger cars, beginning this year.

The announcement follows one from Toyota's division in Italy which confirmed in January this year that it would no longer sell diesel-powered passenger cars in the country.

An optional hybrid powertrain shared with the Prius will give people the choice of an understated petrol-electric model without carrying baggage attached to the brand's eco-champion.

However, the company will continue to offer diesel models of its Land Cruiser SUV, Hilux pickup truck and Proace light commercial vehicles as some customers prefer the higher torque that's offered by diesel engines. About 41 percent of cars sold through its European branch were hybrid models, while diesel represented "less than" 10 percent.

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