Apple said to plan Apple Music-like news subscription service

17 April, 2018, 19:14 | Author: Becky Perry
  • Apple Will Reportedly Launch a Paid News Subscription Service in the Next Year

Apple is planning some paid news thing, according to Bloomberg report - though it's unclear if that'll simply be a rebrand of the Texture digital magazine subscription service that Apple acquired in March, or something that includes news sources beyond magazines. The new service will be related to news and following Apple's acquisition of the Texture app, the news subscription service seems like a good move. Apple declined to comment...

Texture gave users the opportunity to subscribe to over 200 magazines for a $9.99 monthly fee.

Apple is no stranger to delivering people their news, with the Apple News app launching alongside iOS 9 two and a half years ago.

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Apple used to have an app called Newsstand that combined several magazines and newspapers, but the publications were only provided on an individual subscription basis. Since then, the company has turned the service into Apple Music and now has over 40 million paid users on the platform. Back in 2014, the company bought Beats and the Beats Music service that had less than a million subscribers at the time.

This ties into expectations of an upgraded Apple News experience within the next year and Apple's lofty goal of increasing profits of its services division by 60% by 2021. It also gets a cut of subscriptions sold by third-party apps on the App Store. Texture had about 100 staff. This will be a similar service as major companies will be offering content based on subscriptions. Will those publishers be okay with whatever revenue share arrangements they worked out when it was an industry effort - and when it reached a much smaller market than "preinstalled on every iPhone and iPad"? After the acquisition, 20 people were made redundant while the rest of the team was part of Apple News.


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