Goobye John de Nysschen, Steve Carlisle now Head of Cadillac

19 April, 2018, 01:42 | Author: Terri Saunders
  • Johan de Nysschen

"We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac", said GM President Dan Ammann in a statement. "It is paramount that we capitalize immediately on the opportunities that arise from this rate of change", Ammann said. The change at the top "will further accelerate our efforts in that regard", the statement quoted Mr. Amman as saying. Cadillac also trails competitor luxury brands like Mercedes, Audi, and BMW.

During his tenure at Cadillac, de Nysschen instituted a new naming strategy for the division's products, moved its offices away from GM's nucleus in Detroit to NY, and revamped the company's marketing efforts. Cadillac since has brought the XT5 midsize CUV to market (replacing the SRX) and later this year the smaller XT4 comes.

For the first three months of 2018, Cadillac's global sales were up 22.5%. In the years since, the Ontario native has held a number of senior positions within the company, including posts as Global VP of product planning, VP of USA sales and Managing Director in southeast Asia.

"The appointment of Carlisle, a GM-bred executive with a strong pedigree of global expertise, product planning acumen and history of building relationships with dealers speaks to the company's desire for a more back-to-basics, comfortable approach", she added.

In De Nysschen's defense, Cadillac launched a full-size sedan, the CT6, just as USA sales were shifting to SUVs.

"It was a very bold move", de Nysschen told WardsAuto during an interview in Detroit earlier this year.

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Carlisle was most recently president and managing director of GM Canada, where he led a resurgence of the GM Canada franchise.

Replacing Carlisle at the helm of GM Canada is Australian Travis Hester, who is now Vice President of Global Product Programs.

"The potential for Cadillac across the globe is incredible, and I'm honored to be chosen to be a part of mapping that future", says Carlisle.

Though Cadillac's sales are up this year, they slid 8 percent last year.

During the South Africa-born executive's tenure, Cadillac underwent drastic changes, which GM executives felt wasn't translating into a revamp of the brand's antiquated image.

Ltd., which Nysschen left to join GM, have picked up market share in recent years. Since then, Carlisle has trotted the globe for GM, serving in Asia between 2007 and 2010 and then running global product planning and USA sales operations before returning to Canada as its top executive.


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