Apple Selling Subscriptions to Streaming Video Services Through its TV App

11 May, 2018, 00:36 | Author: Pamela Mathis
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Apple is following the footsteps of competitor Amazon with plans to amalgamate all of its TV subscriptions into its Apple TV app.

Together with the transfer, Apple intends to start selling subscriptions to particular video services - such as HBO Go and Netflix - out of the TV customer, instead of asking customers to register to them via software separately downloaded in the App Store.

If Apple were to push through with its plan, the TV app will become the ultimate hub for users to find and stream content.

One can access content from numbers of apps and cable providers.

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The company is expecting to launch this "within the next year" although there is no word on how any of its original programming efforts will factor in.

Apple has made no public comment on the news. According to Bloomberg, Apple believes it will be able to generate an annual revenue of about $50 billion by 2021.

There's now more than a dozen Apple TV shows in the works although it remains unclear as to whether there will be a dedicated service built for the content or if it will simply be available via iTunes or Apple Music. Netflix and YouTube, owned by rival Alphabet Inc., operate the two largest online video services in the world outside of China. Over the years, the company has tried exploring various means to expand into the online video industry. It is still unclear how Apple is creating a dedicated service for the content or if it will debut on iTunes or Apple Music.

Once a series has been chosen, Apple sends clients outside TV to see it. Apple TV box market share trails rivals Roku, Google Chromecast and Amazon Fire TV, according to research firm EMarketer.


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