Microsoft plans low-cost Surface tablet line to rival Apple's iPad
17 May, 2018, 15:33 | Author: Pamela Mathis
Microsoft Corp. reportedly plans to bolster its Surface device family with a new line of low-priced tablets in a bid to challenge the market dominance of Apple Inc.'s iPad.
The $400 Surface tablet will feature a 10-inch display, which is considerably smaller than the 12.5-inch display on the current Surface Pro. They will also be 20% lighter than the current Surface lineup and will have rounded edges like iPads. Microsoft has previously produced cheaper / smaller Surface tablets like the RT devices and the Atom-powered Surface 3 and now it has chose to try again, reportsBloomberg. While we have mentioned above that these Surface tablets might feature SoCs from Qualcomm, Bloomberg reports that Intel is going to be the main supplier, but there were no details concerning which chips are going to be present in them.
Apple has managed to generate nearly four times the revenue through iPad sales versus the Surface lineup. iPad sales generated $20 billion in revenue in the past four business quarters, while Microsoft managed to generate $4.4 billion in the same period. It will be accompanied by more affordable versions of Microsoft's keyboard cover, mouse, and Surface Pen.
One version of the upcoming Surface will have 64gb storage, while another model will have 128gb worth of storage, Bloomberg said. Although it might not have the biggest sales volumes, it defined the desktop-tablet computer product category and put the company on the map as a maker of premium hardware. However, the bad news is that battery life will be approx four hours shorter. Like Microsoft's other devices, it will run Windows 10 Pro.
Apple has seen some renewed interest in its iPad family of tablets over the past year. Microsoft's entire Surface hardware business produced $4.4 billion for the same period.
The company launched the Surface RT half a decade ago, without making much of a splash. The device came with a 10.8-inch display and the company stopped its production in at the end of 2016.
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