The latest Snapchat redesign brings some sanity back to the platform

12 May, 2018, 07:29 | Author: Pamela Mathis
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Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps. There's now no news on when this new Snapchat redesign will make its way to Android.

Snapchat user numbers rose only 2% in the last three months, as parent company Snap Inc reported financial results below analyst expectations.

However, that is finally changing- with users seeing the update come in today!

That's according to the latest tracking study from YouGov, which shows that Snapchat's "impression score" - showing whether consumers have a positive or negative impression of a brand - plummeted from a high of 30 in late January to a low of 8 in early April. That means if you tap a Story from the friends category on the Discover page, that won't be mixed in with brand content - you'll still have to head to the subscription section to view content from brands. In fact, the new design seems to undo most of the major changes made in the previous redesign.

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Along with seasonality, Snap CEO Evan Spiegel attributed the poor performance to Snapchat's recent redesign, which separated content from a user's friends and professional publishers.

The new Snapchat redesign puts both Snaps and Chats in chronological order again rather than trying to sort things using an algorithm, and moves Stories from your friends back to the right-hand side of the app. Launching the app also launches the camera - allowing you to easily swipe left in order to access the right-hand screen where you can locate your friends' content. Stories can now be shared outside the app on the web, while the app also gained new text and mute options.

The redesign hit a nerve with a lot of users.

Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report.


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